This can be an extremely useful resource if you're looking for more macro-level audience insights rather than micro audience segments. Conclusion I know a lot of marketers prefer direct engagement through interviews and surveys to collect relevant data to build and refine their audience. However, you shouldn't feel like you have to limit yourself to direct means of communication with your audience. If you're short on data and need to focus on your audience history for future campaigns, consider these sources to accurately cultivate consumer insights.
I've put together this article and my findings based on my previous experience syndicating content to LinkedIn, Medium, and image masking service your site. Here are those results. From link building and SEO to gifs and Instagram, I've had a blast writing for Search Engine Journal (SEJ) every month for the past six months. And, over 20 posts later, I've been looking for new ways to get more engagement on my old posts. What started as a curious experiment turned into an ongoing content marketing distribution strategy for myself and hopefully SEJ. In the beginning, I had a lot to learn about how to syndicate content on Medium and LinkedIn. It is difficult to develop an audience.
There is a lot of work to do. And you need to have the right type of content for each platform. The truth is, I keep learning new things about how best to reuse my content – all of which I'm excited to share with you. Advertising Continue reading below In this article, I'm happy to share some of my experiences of redirecting my content from Search Engine Journal to Medium and LinkedIn. I hope these lessons are helpful as you get started and distribute content across multiple platforms. Let's start! Jump to: Best Takeaways First Findings My Experience The Results Key Lessons I Learned From This Experience Other Ideas What do you think?