As it allows them to easily perceive your emails and interact with them. You can make a few design and copy tweaks to make your emails more accessible. In this article, we'll explain how using accessibility will impact your email campaigns, why it's important, and how to put it into practice. Content why accessibility matters how to create an accessible email structure coded fonts colors zoom in and out why accessibility matters so why should you care about accessibility and what benefits can it bring to you and your business? Let's see some facts:overall, 15% of the world's population, or 1 billion people, have a disability. According to the world health organization, approximately 1.3 billion people worldwide live
With some form of visual impairment: 36 million people cannot see at all and 217 million have moderate to severe visual impairment. As you can see, a very large company mailing list number of people can have problems with different daily activities, including interacting with devices and reading emails. Apart from that, the disability market represents $1.2 trillion in annual disposable income. According to a recent study by cone communications, 78% of americans want companies to address social issues, and 87% would buy a product from a company that addresses
The issue they personally care about. So, by using email accessibility, you not only expand your audience and open up new opportunities for more profit, but you also show your respect and concern for everyone, which increases your credibility in the eyes of users socially. Leaders and people with disabilities. How to create an accessible email in this section, we'll look at seven things that can help you make your email more accessible to everyone:structure; coded; alternative text; links and buttons; typefaces; colors; zoom in and out.