SEMrush got some great results when it comes to keywords. They found that: 35% of domains ranking for high volume keywords don't have the keyword in the title. This suggests that Google's algorithms understand context/synonyms better and/or that keywords in the page title become a less important ranking factor. Very few links contain a keyword in the anchor text – in fact, even among very high volume keywords, only 8% of link anchors included a keyword. This may suggest that the keywords in the anchor text aren't a major ranking factor, but it could also reflect that
SEOs are more strictly adhering to link building best practices that consider text links to be a major ranking factor. anchor like spam. Website traffic SEMrush exclusively studied the impact of website traffic on rankings. They found that the number of visits jewelry retouching service mattered for high volume keywords. Interestingly, search traffic in particular does n't seem to impact rankings; however, direct traffic does . User Signals The SEMrush study also looked at various user signals, including: Rebound rate.
Overall, the bounce rate is low for the first three positions, but increases as you go down - this could suggest that higher ranking sites have more relevant content, better site speed, higher trust users, etc pages per session. Higher pages per session also correlate with rankings. Andrienko suggested that Google doesn't take user signals directly, but if they're weak, it means users aren't interacting with your site as they should.