Here's how to create an ad in Facebook Ads Manager: 1. Choose an activity target Facebook ad campaign goals First, choose a Facebook ad objective based on your campaign objective. Options include: Brand awareness: Introduce your brand to more potential customers. Reach: Get your ad in front of as many potential customers as possible. Traffic:
Drive Facebook users to your website. Engagement: Encourage people to like or comment on your Facebook posts. App installs: Invite people to industry mailing list your app. Video Views: Get people to watch some or all of your videos. Lead Generation: Gather contact information from potential customers. Message: Prompt customers to start a conversation with your brand.
Conversions: Get people to complete an action, such as making a purchase on your website. Catalog Sales: Drive purchases from linked e-commerce catalogs. Store Traffic: Let customers visit your organization's physical location. 2. Determine the budget Then decide how much to spend each day or over the course of the activity.