The problem is that doing research is a profession. You have to pay attention to who exactly has been questioned and how the result is weighted. An important feature of the approach: municipalities will increasingly formulate the questions or Whatsapp Number List have them set up in such a way that they can directly translate the results into concrete policy directions. 2. Communicating is tuning, and that also applies to participation Municipalities that use a segmentation model: it is now the rule rather than the exception.
Communicating with profiles and personas is already well established in the profit sector. 2021 is the year in which this will also apply to municipalities. Municipalities want to make their communication more effective and to achieve this they Whatsapp Number List want insight into the behaviour, attitude or values of their residents. A great deal of data on residents is already available, for example via Statistics Netherlands . A segmentation model adds relevant insights, for example about communication and participation preferences of residents.
Conveniently, this prevents a resident under investigation from having to spend time on details that are actually already known. In addition, a link with CBS postcodes makes it possible to see which segment lives there for every municipality, district or Whatsapp Number List neighbourhood. Also read: 7 trends in online government communication for 2021 For the Citisens involvement profiles, this produces the following picture for a municipality: A segmentation model to make communication more effective For the Citisens engagement profiles, the segmentation for any area yields this picture.