Think of conversion intelligence as your chess computer. AI will provide actionable insights and recommendations, but you’re still the one making the calls. It’s about predictive data meeting the creative power of a marketer—and there’s an endless amount of possibility in what you do with that. There are many AI-powered marketing solutions released to market each day. Exciting tools that enable conversion intelligence specifically, range from predictive email tools that let you create and send variants to the respondents based on previous click data, to AI-assisted ads that can match inputted copy and images to create a unique user experience.
Christian Krohn, Unbounce Customer and Owner, PatientClicks When I look at all the AI tools coming to market, I’m cautiously optimistic. At the end of the day for us, it’s all about bandwidth. We don’t have a big team, and if we can do our job more efficiently and get equal to, or better results by using AI or machine learning, then we’re all about it. — Christian Krohn, Unbounce Customer and Owner, PatientClicks This brings us to the magic question: What exactly buy email list differentiates conversion intelligence from your current marketing stack in getting you in front of more potential customers?
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Well, it’s all about serving relevance … Relevance, the Cooler Sibling of Personalization—and the Key to Conversion Intelligence There’s been a lot of talk about “personalization” in marketing circles over the past decade or so, but it hasn’t amounted to much. It’s mostly resulted in an onslaught of {f_name} fields in promo emails rather than a real personalized experience. It’s no surprise that 80% of business owners who invested in personalization projects will stop funding by 2025 due to a lack of ROI.