In a previous article, it was mentioned that user experience improvement is a trend in to B-oriented SaaS products. However, there will still be a high threshold for the use of B-end products, which puts the growth of B-end users into a Fax List difficult dilemma. Recently, I was studying the benchmark cases of SaaS and found that they are all building their own SaaS alliances to promote user growth. This move is also in line with the methodology of inbound marketing (content marketing), but also in line with the network effect in economics. This article will discuss with you the origins of the SaaS alliance and the economics behind it.
What is a SaaS Alliance Let's take a look at a simple description of the e-commerce SaaS unicorn shopify's self-built alliance: “The Shopify Affiliate Fax List Program supports educators, influencers, review sites, and content creators to educate their audience about entrepreneurship with Shopify and earn commission for their referrals.” The SaaS alliance mainly completes two tasks: educate audience: education SaaS customers; earn commission: Earn a commission. That is, SaaS vendors hope to educate SaaS customers through various content (to make them understand the value of SaaS products), and at the same time give certain returns to educators (content creators). Does it smell like a little red book? But Xiaohongshu is mainly for the C-side, while the SaaS alliance is for the B-side.
There is a big difference between the two. Why have a SaaS alliance? We know that most of the to B SaaS products have very obvious industry characteristics, such as financial SaaS services; Industry and retail will be very different. For such Fax List products, the product is the tool, the industry knowledge is the soul, and the knowledge itself bears the great responsibility of how to use the product efficiently. Correspondingly, in order for such products to impress customers and users, in addition to the product itself, it is also necessary to instill and implant industry knowledge.